📰 Why “Everybody Should Want This” Almost Fooled Me

👋 Hey, it’s Bob.

For a long time, I believed something that sounded reasonable at the time:

“If this seems like something everybody should want, it must be easy to sell.”

That belief quietly cost me more time, more money, and more confidence than I expected.

I would come across a new product or program that sounded impressive.
Sometimes it promised simplicity.
Sometimes it promised speed.
Sometimes it promised that “anyone could do this.”

I would try to market it for a week or two.
And then reality would set in.

Not only did everybody not want it.
Nobody wanted it.

That pattern repeated more times than I like to admit.

Each time, it was discouraging. Not dramatic discouragement. The quiet kind that makes you wonder whether the problem is the opportunity… or you.

At one point, I seriously considered walking away from internet marketing altogether.

I was chasing what sounded good instead of what actually fit me.

Most people do not struggle online because they lack effort or intelligence.
They struggle because they keep trying to force themselves into systems they do not enjoy and cannot realistically sustain.

Here are three lessons I learned slowly:

If you have tried things before and they did not work, that does not mean you failed.

More often, it simply means the fit was wrong.

And learning that is not wasted time.
It is experience.

If you have struggled before, that does not put you behind — it puts you closer to understanding what actually fits.

If it helps, there are calm, beginner-friendly ways to explore online income without pressure or hype.

When you are ready, we will talk about what makes something fit and what should be skipped entirely.

No rush. No obligation.

If your curious, just reply to this newsletter with your questions.

The WSJ just reported the highest price ever paid for modern art at auction.

While equities, gold, bitcoin hover near highs, the art market is showing signs of early recovery after one of the longest downturns since the 1990s.

Here’s where it gets interesting→

Each investing environment is unique, but after the dot com crash, contemporary and post-war art grew ~24% a year for a decade, and after 2008, it grew ~11% annually for 12 years.*

Overall, the segment has outpaced the S&P by 15 percent with near-zero correlation from 1995 to 2025.

Now, Masterworks lets you invest in shares of artworks featuring legends like Banksy, Basquiat, and Picasso. Since 2019, investors have deployed $1.25 billion across 500+ artworks.

Masterworks has sold 25 works with net annualized returns like 14.6%, 17.6%, and 17.8%.

Shares can sell quickly, but my subscribers skip the waitlist:

Skip waitlist

_{*Per Masterworks data. Investing involves risk. Past performance not indicative of future returns. Important Reg A disclosures: masterworks.com/cd}

We will keep sorting this out together, one step at a time.

See you at the bank. 💰
Bob